Bringing WAX's Vision to Life: Behind the Scenes of the ITS YOU Music Video
At Creventive Puppet Company, our favorite projects are the ones that challenge us to combine creativity, craftsmanship, and storytelling into something truly unique. One of those opportunities came when musician WAX approached us with the idea of creating a puppet music video for his song "ITS YOU" from the album Lifetime Achievement Award.
From the very beginning, our goal was simple: create a memorable music video that felt playful, expressive, and unmistakably WAX. What started as a conversation quickly grew into a full creative collaboration that involved designing and building original puppets, performing them on camera, and handling the production work needed to bring the entire concept to life.
Designing the Characters
Every puppet begins with a story.
Working closely with WAX, we explored the visual style, personality, and tone that would best complement the music. Once the creative direction was established, we began designing and fabricating the puppets by hand, carefully selecting materials, refining expressions, and building characters that could deliver both personality and performance on camera.
Creating puppets for film isn't just about how they look—it's about how they move. Every design decision considered how the characters would perform during filming, allowing for expressive movement while remaining durable enough for production.
Bringing the Performance to Life
With the puppets complete, it was time to step behind the camera.
Our role extended well beyond fabrication. We performed the puppets throughout production, bringing each character to life through movement, timing, and performance. Puppetry is a unique blend of acting and technical precision, where even the smallest movements help communicate emotion and support the story.
Filming a puppet production often requires patience, multiple takes, creative camera angles, and constant problem-solving. Every shot is a collaboration between performance, cinematography, and direction to create the illusion that these characters truly exist.
Creative Problem Solving
Every production presents unexpected challenges, and this project was no exception.
Throughout fabrication and filming, we adapted designs, refined performances, and solved technical challenges to ensure everything worked seamlessly on camera. Those behind-the-scenes adjustments are often invisible to the audience, but they're an essential part of producing professional puppetry for film and music videos.
It's one of the things we love most about this work—finding creative solutions that allow ambitious ideas to become reality.
Collaborating with WAX
One of the highlights of this project was collaborating with WAX throughout the creative process.
From the initial concept to the finished video, the project was built on open communication, experimentation, and a shared excitement for creating something different. Working together allowed us to develop a final product that captured the spirit of the song while embracing the charm and personality that only puppetry can provide.
Creative collaborations like this remind us why we love what we do.
The Finished Music Video
Seeing the completed music video released was an incredibly rewarding moment. Watching handcrafted characters come alive on screen—and knowing every puppet, performance, and production detail helped tell the story—is exactly why we do what we do.
Projects like this showcase what's possible when music, storytelling, and practical puppetry come together.
Whether you're creating a music video, commercial, television production, live show, or original concept, we'd love to help bring your next idea to life.
Have a project in mind? We'd love to hear from you. Let's create something unforgettable together.
